Learn to read your company's organizational entropy — and to act on it.
The Masterclass is the main path to applying Leonardo Iannone's method. The Digital Book presents the thesis; the Diagnosis measures the company.
The company grows, sells and operates — but energy gets lost on the way.
Important decisions drag on, return to the table or always depend on the founder.
Different areas defend different priorities for the same company.
Meetings fill the calendar but end with no recorded decision.
Rework becomes routine: the same question is solved again across different areas.
Strategic projects start strong and lose traction midway.
Legal, tax and operational matters emerge without a single business reading.
Important decisions drag on, return to the table or always depend on the founder.
Different areas defend different priorities for the same company.
Meetings fill the calendar but end with no recorded decision.
Rework becomes routine: the same question is solved again across different areas.
Strategic projects start strong and lose traction midway.
Legal, tax and operational matters emerge without a single business reading.
The method in simple language
Entropy appears when a company spends more energy coordinating itself internally than moving forward externally.
Turns the feeling of misalignment into a reading you can act on.
Seven vectors measure where the company loses energy. The same reading underpins the three solutions: the Masterclass teaches application, the Book presents the thesis, the Diagnosis measures.
Swipe through the steps or use the arrows
The method cycle
The seven vectors
The method reads a company across seven vectors. Each shows where it stands now.
The Masterclass is the main path. The Book presents the thesis; the Diagnosis measures.
Apply
Masterclass
R$ 2,490
For CEOs, board members and leaders who already perceive misalignment and want to use the lens in practice.
- 7 modules
- 12 hours
- Worksheets
- Case studies
- Certificate
Who it's for · details
- For whom
- Leaders who need to turn problem awareness into a reading method.
- Not for
- Those who have not validated interest in the topic or need a specific legal matter handled.
- Timing
- When there is awareness that something is wrong, but application repertoire is missing.
More than a decade and 10,000+ hours of development.
50+
Companies have been through the method.
~20
Complete organizational diagnoses conducted.
~30 days
Average duration of a complete diagnosis.
~10,000 h
Of development since the graduate program in Production Engineering, in 2011.
Leonardo Iannone turned business, legal and executive practice into a method.
Leonardo Iannone
Business and tax lawyer, strategic advisor and creator of the IANNONE Model
What sets Leonardo apart is not being a lawyer — it is connecting, in one person, law, strategy, process engineering and business internationalization. Investigating why competent companies lose speed is how that convergence became a method.
Business and tax law
Work in governance, corporate structuring, fundraising, tax planning and internationalization of operations.
Executive and strategic advisor
Institutional director and head of international affairs at an industrial engineering and technology company; over 14 years at Bandes, a public development bank.
Cross-trained background
Law and Communication degrees, with graduate studies in Production Engineering, Innovation and Compliance — the contract, the process and the message at once.
852
people and companies served across the career, all fronts combined.
18+ years
of professional work across business, law and institutions.
~2,000
technical and legal opinions produced.
What usually comes before the decision.
01Is the IANNONE Model a book, a method or consulting?
It is a method. The Masterclass teaches you to apply the lens in practice, the Digital Book presents the thesis and the Diagnosis organizes a reading of the company. None of the three solutions is ongoing consulting.
02Where to start: Masterclass, Book or Diagnosis?
If leadership already perceives misalignment and wants to act, the Masterclass is the main path. The Digital Book validates interest in the thesis; the Diagnosis comes in when the company wants to measure where energy is lost.
03My matter is legal or business-related. Is this the place?
No. Company cases go through the Estúdio Fiscal and Iannone Advocacia fronts, with triage on the contact page. This page covers the method's solutions.
04Is there a guarantee of results?
No. The method organizes reading, decisions and priorities. The result depends on execution and on the leadership's decisions.
Choose the next step
Start with the Masterclass — or with the step that makes sense now.
The Masterclass teaches you to apply the lens in practice. Prefer to validate the thesis first? Go with the Digital Book. Need to measure the company? Diagnosis.